| Distribution |
| Home Delivery |
96,116 |
| Controlled Bulk Delivery |
25,146 |
| Mail |
70,350 |
| Restock & Office Service Delivery |
808 |
| Other |
0 |
| Gross Distribution |
192,420 |
| Reader Age** |
| Less Than 20 Years |
2% |
| 20 – 24 |
3% |
| 25 – 29 |
8% |
| 30 – 34 |
11% |
| 35 – 39 |
10% |
| 40 – 44 |
11% |
| 45 – 49 |
14% |
| 50 – 54 |
12% |
| 55 Years or Older |
30% |
| Annual Household Income |
| Under $25,000 |
24% |
| $25,000 – $49,999 |
33% |
| $50,000 – $74,999 |
23% |
| $75,000 – $99,999 |
16% |
| Over $100,000 |
4% |
| Additional Information |
| Households Receive Publication |
99% Yes |
1% No |
| Reads or Looks Through Publication |
79.5% Yes |
20.5% No |
| Purchases Products or Services From Ads |
78% Yes |
22% No |
* Numbers compiled by Circulation Verification Council. ** Individual had to be 18 years of age or older.
 |
The circulation of each member paper is
audited by the Circulation Verification Council
to assure you and your clients of reaching the
readers you’re paying for. |
|
| Publication |
City |
Circulation |
| Pay Day |
Huron |
16,880 |
| The Advisor Advantage |
Mitchell |
17,036 |
| Farmer & Rancher Exchange |
Pierre |
40,192 |
| The Sioux Falls Shopping News |
Sioux Falls |
85,117 |
| The Broadcaster |
Vermillion |
9,783 |
| Missouri Valley Shopper |
Yankton |
23,219 |
|
