Distribution
Home Delivery 337,586
Controlled Bulk Delivery 24,865
Mail 663,379
Restock & Office Service Delivery 3,658
Other 4,432
Gross Distribution 1,036,595
Reader Age**
Less Than 20 Years 2%
20 – 24 3%
25 – 29 5%
30 – 34 10%
35 – 39 10%
40 – 44 12%
45 – 49 14%
50 – 54 13%
55 Years or Older 31%
Annual Household Income
Under $25,000 19%
$25,000 – $49,999 32%
$50,000 – $74,999 24%
$75,000 – $99,999 19%
Over $100,000 6%
Additional Information
Households Receive Publication 98.5% Yes 1.5% No
Reads or Looks Through Publication 78.5% Yes 21.5% No
Purchases Products or Services From Ads 76% Yes 24% No

* Numbers compiled by Circulation Verification Council.   ** Individual had to be 18 years of age or older.

The circulation of each member paper is
audited by the Circulation Verification Council
to assure you and your clients of reaching the
readers you’re paying for.
Publication City Circulation
Town Crier Aledo 12,119
Today's Advantage Alton 42,609
Boone County Shopper Belvidere 16,100
The Prairie Shopper Decatur 44,527
The Midweek Newspaper DeKalb 28,364
Freeport Advertiser Shopping News Freeport 22,558
Pennysaver Press Galesburg 23,961
Henry County Advertiser Geneseo 19,260
Shopper's Review Highland 15,375
Penny Saver Monmouth 13,960
Quincy Merchant Quincy 24,790
Journal Rockford 11,687
Dollar Wise Publications Roselle 198,366
The Prairie Advocate Savanna 12,828
The Shopper South Holland 55,887
Christian County Journal Taylorville 14,775
Pennysaver Publications, Inc. Tinley Park 479,104